Everywhere.
Easy.
Effective.
Everywhere.
Easy.
A TOPICAL TO SIMPLY BE ADMIRED
The pedestal campaign elevates and introduces the ZORYVE brand to HCPs who have long awaited simple, steroid-free topical efficacy. ZORYVE stands up to patient expectations, which stands out to HCPs who remain focused on satisfying patients. This campaign puts ZORYVE on a pedestal that can be admired and remembered by patients and practitioners alike.
A website to
introduce hcps to
the elevated topical simplicity of Zoryve
ZORYVEHCP.com raises the topical treatment experience to a new level. Quick-hitting data, before & after photos, and a video describing the cream formulation highlight why ZORYVE is worthy of admiration. Strategy focused on driving user engagement and sign-ups to raise brand awareness.
Between August 29, 2023 and
January 14, 2024:
sessions driven by paid media (69% of traffic from paid search)
A visual aid
worthy of interaction
An interactive visual aid to introduce healthcare providers to this groundbreaking treatment option, engaging them with data that maximizes recall and brand awareness.
In Q3 of 2023:
utilized up to 5 slides
website sessions from
organic search
A print campaign that elevates
A core visual aid with supporting journal
ad placements that raise brand presence.
media strategy to
drive awareness,
consideration, and
rapid utilization
sermo/doximity traffic